I m going to be writing about ‘why’ I will be explaining why I am creating a creative media product compared to what I am creating.

For this why task I have watched a video of Simon Sinek from a Ted talk talking about how great leaders inspire action and how I could use that towards my target audience.

There are three aspects that make up the so called golden circle, that is ‘why’, ‘how’ and ‘what’. These make up the main definitions of the golden circle, Simon sinek describes within the video of how a lot of great leaders or organizations use the golden circle the opposite way round. creating a attraction to people because they will feel like they know what they are getting.

He claims this is the case because he syas